MUMBAI: From bus stops to the bathroom, youngsters these days can be seen striking a pose and pouting at a smartphone clicking themselves tirelessly. What follows next can be anyone’s guess. ‘Selfie’ has become a form of self-expression and is indicative of one’s state of mind that receives due adulation on social media. What’s amazing is that it’s catching up with a lot of brands as a way to start a conversation with its consumers.

‘Safi Selfie’ contest is the first off the block to connect emotionally with the youth. By following simple mechanisms like uploading one’s selfie on the social media platforms like Facebook, Twitter or Instagram and hash tagging it #SafiSelfie, youngsters can win a chance to get up close and personal with bollywood celebrities. 

Safi brand manager Nilotpal said, “As we move forward, we are taking initiatives to connect strongly with the youth. Keeping this in mind, we are glad to associate with Zoom that brings us closer to our TG. With an interesting activation like the ‘Safi Selfie’ contest and our association with Zoom, we are certain that we will achieve the desired impact.”

“We are extremely happy to partner with Safi and leverage their brand through an interesting contest. Zoom is not only the number one bollywood channel but also highly active in the digital domain. Through this campaign, we are engaging the youth with something that they love doing the most – taking selfies!” added MD and CEO Times Television Network MK Anand.

‘Safi Selfie’ is a 21 day contest that will be promoted heavily on Zoom. Four lucky winners with the maximum likes and re-tweets on social media platforms for their ‘selfies’ will not only get a chance to meet and spend some time with the bollywood actors Kunal Kapoor and Sonal Chauhan but also get an opportunity to be featured on the channel.