MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following announcing his appointment.

As Twitter's first industry manager in India, Dixit is responsible for providing support for Indian advertising campaigns leveraging the company's platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.

Dixit has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was MTS digital marketing and ecommerce head, where he worked on the MTS internet baby campaign, which is now the most viewed brand commercial on YouTube among other award winning digital innovations.

Prior to MTS, he launched Blyk, a youth mobile messaging media platform, India; besides starting his first digital venture EveryMedia.