MUMBAI: With the overall strategic vision of the business to strengthen its revenue streams from the films division, Essel Vision Productions Ltd (EVPL) has appointed Girish Johar as global revenue head for films division.

Johar will be responsible for existing as well as generating new revenue streams from films across all languages and mediums. He will report into EVPL business head Akash Chawla.

Chawla believes that the film division is fundamental for business and has immense potential to grow. Revenues play a pivotal role in fuelling the expansion strategy of any business and creating different revenue streams from various mediums is central to the success of this strategy. “With Girish at the helm of this, I am confident that the revenues will be further maximised and many more avenues will be explored than those currently.”

A graduate in Economic Honors and an MBA in Marketing and IT, Johar has been involved in promoting and selling of more than 130 films till date – in various capacities. Having worked with leading players like Balaji, Sony, Disney and UTV Motion Pictures, he is one of the very few professionals from film industry to have experiences in marketing, production, exhibition and global distribution.

He has actively worked on seeking in and around film branding and alliance partners, trade initiatives for buying, selling and networking. Johar has conceptualised and executed effective marketing and exploitation strategies for films from the scripting stage till their final theatrical releases. During his tenure, he has defined the business and market for films releasing in various languages - Hindi, English, Bengali, Punjabi, Tamil, Telugu and Marathi.