MUMBAI: After multi-agencies pitch process, Scarecrow Communications has won the creative duties of iProf, a digital education brand.

Scarecrow founder director Manish Bhatt said, “iProf is not just another brand, but it is a brand for a cause. Making world-class education available to every nook and corner of massive country like India using technology is a mammoth task like e-governance or Aadhar Project. Being part of such a mission is Scarecrow’s privilege. “

Added Scarecrow founder director Arunava Sengupta, “Proper education is one of the prime strategic solutions for many problems a developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in Education Category, but giving a never-before opportunity to strategise how to carve a great nation.”

iProf's founder CEO, Sanjay Purohit, an Indian Institute of Technology Bombay post graduate and gold medalist from Indian Institute of Management Ahmedabad, left his position as the managing director of a New York based business transformation firm and moved back to India to create the opportunity for students to get an adequate education despite the lack of good instructors and limited classroom programs in tier two and tier three cities in the country.

Regarding the development Purohit said, “This newly formed association with Scarecrow came as a result of deeply-analysed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education.

The agency has been on an account-winning spree, the latest ones being  Godfather Beer and top international brands Kenneth Cole, Steve Madden and Quiksilver.