KOLKATA: Taiwan-headquartered Ali Corporation, a set top box (STB) solution provider, is looking at an order size of between 15 to 20 million chipsets by the end of December 2016.

“India is a big market and we are looking at it keenly. Compared to other countries, it is different because branding which is important here. Our focus is to build around the brand and the technology in India. In phase III and IV of digitisation, we are eyeing between 15 million and 20 million chipsets,” Ali Corporation country manager Shivani Pratap Singh exclusively told indiantelevision.com.

Singh was extremely gung-ho about the potential in India as the country’s television ecosystem digitises fully by December 2016.

With India’s transition from analogue to digital service, many consumers need new, full-featured set-top boxes (STBs) for home viewing. This represents a major opportunity for regional operators and STB manufacturers, as only a portion of the roughly 100 million STBs in consumers’ homes have already been digitised according to published government figures.

Adding to the STB growth is the trend of consumers placing more than one TV in their homes, as well upgrading from standard definition to high definition.

The government had previously set a target of digitising the cable TV services in the entire country by December 2014. However Information and Broadcasting Ministry recently issued a notification as per which the deadline for the areas which came in phase III was extended from 30 September 2014 to 31 December 2015 and phase IV for December 2016 as was also first broken by indiantelevision.com.

“By December 2014, we were looking at 5 million chipsets. Due to the delay in digitisation, the clients also delayed it,” he said. If an order of 2 lakh had been placed, clients have picked up nearly 10000 to 20000 chipsets and left the remaining for later.

Demand had grown down due to digitisation delay but Singh says that it is always balanced by the international market demand.

The company supplies chipsets to most of the big players in the industry.

“We at Ali, have our own system in place; our chip sets are reliable, cost effective and when the technology is upgraded, we keep on updating ourselves,” concluded Singh.