MUMBAI: Keeping with its expansion vision, News Express has elevated Sanjeev Kumar as its COO.

Kumar was earlier the network’s sales head and took charge of the new role from 1 November, 2014.  “We are a strong network as News Express is India’s first HD news channel and to take it to the next level, the network will see an expansion along with robust marketing and sales plans,” he says.

The network is launching a new regional channel, News Express MP-CG, for the Madhya Pradesh and Chhattisgarh market. Talking about the upcoming channel, he says “The soft launch has already taken place. Currently, we are working on strengthening its distribution in these areas and are building up the editorial, sales and technical teams.”

Kumar with over seven years of experience has worked in companies like Zee News. He was also associated with the Outlook group and Bennett Coleman and Co.