MUMBAI: News Corporation has announced the appointment of Paul V Carlucci as publisher of the New York Post. The appointment, which is effective immediately, was made by News Corporation chairman and CEO Rupert Murdoch.
Murdoch had returned to the Post as publisher following the abrupt resignation of his son Lachlan in August from the post of deputy chief operating officer at News Corp. and publisher of the New York Post. Since then, the senior Murdoch was on the lookout for someone to fill in that position.
Carlucci will spend the majority of his time at the Post. He will however, retain his position as chairman and chief executive officer of News America Marketing, which is US' leading single-source provider of consumer advertising and promotional services.
Commenting on Carlucci’s new role at the Post, Murdoch said, "Thanks to the hard-working staff at the Post, we have made strong gains in circulation and advertising revenue in recent years. The paper is poised to overtake its main competitor in circulation and now is the time to exploit the advertising sales momentum that we have built up."
"Paul Carlucci has a tremendous reputation in the advertising and marketing industries. He has a background in newspapers and has run the pre-eminent consumer advertising and promotional business in America for more than a decade, during which he has built an unparalleled network of contacts among retail advertisers. Paul is without peer in the consumer advertising and marketing industry," he added.
Carlucci said, "I am very excited to have this opportunity to lead the New York Post, which has the twin distinctions of being the world’s greatest newspaper in the world’s greatest city. The Post has a superb editorial product that every day captures the imagination of this city. My mission is to translate that editorial success into real advertising revenues.
"The typical Post reader is younger and wealthier than those of our main competitor. I will be looking to capitalise on the great demographics we offer New York and national advertisers," he added.
Carlucci joined News Corporation in June 1991 as executive vice president of News America FSI and became the group’s president the following year. He has been a member of News Corporation’s Executive Management Committee since 1996.
Before joining News Corporation, he was senior vice president of marketing at general merchandise chain Caldor. Previously, Carlucci had worked at the New York division of R.H. Macy’s, Inc. since 1979.
Starting as advertising manager, Carlucci rose to become senior vice president, director of sales promotion of Macy’s New Jersey. He began his career in advertising sales at New York’s Daily News.
