MUMBAI: Disney's Little Einsteins, an engaging and inspiring new series for preschoolers, will premiere in a special primetime presentation from 9 October on the Disney Channel.
Beginning 10 October, Little Einsteins will air in its regular timeslot, every morning during Disney Channel's Playhouse Disney programming block.
Developed by The Baby Einstein Company, Playhouse Disney and an acclaimed team of children's television experts including Eric Weiner, the former executive producer of Dora the Explorer, the highly interactive Little Einsteins series takes young viewers on captivating global adventures that introduce them to nature, world cultures, and enjoyment of the arts.
In an innovative "first" for a preschool show, Little Einsteins blends spectacular live-action images of nature, art and landmarks with 2D character animation.
"Little Einsteins' accomplishes the remarkable feat of introducing nature and culture to preschoolers through exciting adventures that engage them and will leave lasting impressions. It's our hope and belief that, among other benefits, Little Einsteins will inspire families to spend meaningful time together enjoying the arts and nature in their own communities," said Disney Channel senior vice president original programming Nancy Kanter.
Each 24-minute Little Einsteins episode begins with a call to action – or "mission" – which takes its animated protagonists and children at home on a fascinating journey of discovery where they experience different global environments, from the Saharan desert and jungles of Africa to the Arctic and the Great Wall of China.
In addition, a celebrated piece of classical music and a renowned painting or work of world art are intrinsic to every storyline, so that children are familiarised with the sounds, images, words and emotions connected with listening to a symphony or a concerto, or gazing at a landscape painting or a Native American blanket.
The series' main characters all share a love of music, and use their knowledge and passion to work together and solve the challenges that arise during each Little Einsteins adventure.
The cast of animated characters in Little Einsteins includes four spirited children - Leo, Annie, Quincy and June - who each adore a particular aspect of music. No journey that they go on would be possible without Rocket, the kids' amazingly versatile and protective "Swiss Army Ship," who speaks to them in a marimba voice and transports them on their round-the-world adventures.