MUMBAI: Over the years music channel Etc has reached its audience through interactive platform of events and live shows. In the past it has done events like Sahadon Ki Jugalbandi and Fusion for Peace to compliment peace and harmony in the sub continent.
Now it has announced the initiative Maddath – a Musical Sangam. Through this event Etc has reached out to join the hands with Musicians and Maddad in rehabilitation of lives shattered by Tsunami. The event airs on the channel on 18 March 2005 at 9 pm.
Through this event the channel raised funds to provide boats and fishing nets to one village, so that villagers there can restart their business and bring a sense of normalcy in their life.
What was special was that Pakistani and Indian singers came on one platform to raise funds for humanity in need. While the group ‘Dynamic Fusion’ consisting of Louise Bank, Rashid Khan and Talat Aziz along with Kailash Kher & Sophie performed from Indian territories Fuzon and Mekaal Hasan were the groups to perform from Pakistan. Special feature of the show was performance by Biddu who sang Aap Jaisa Koi Meri Zindagi Mein Aaye from Qurbani. Another dimension was added when Ali Amzad of Junnon chipped in with Fuzon.
Celebrities who graced and supported the cause include Jackie Shroff, Sanjay Khan, Akbar Khan, Biddu, former cricketer Arjuna Ranatunga, filmmaker Yash Chopra and Padmini Kolhapure.