KOLKATA: The Bengali TV lovers are in for some dose of entertainment. And attempting this is a 24 hours Bengali News channel Kolkata TV.

“We will be launching a general entertainment channel,” informs Kolkata TV owner Kaustuv Ray. Likely to be christened Kolkata 24X7, it is set to be added to the network’s list of channels by March 2015.

“We are working for the launch of the GEC, which will be in line with channels like Zoom. We already have the license for it,” he says.

It should be noted that indiantelevision.com had earlier reported that Kolkata TV was planning to launch a music channel, with an aim to change the way Bangla music is currently being consumed.

According to a source from the channel, the recruitment process for the music channel is on and the pre-production work has already started.

A city based analyst said, “Getting a license now is not a big deal. March 2015 is long way to go. The owner of Kolkata TV would only be able to say why another channel when Kolkata TV itself is not doing too well!”