BBC World, has signed a significant new advertising with SWISS/Crossair, the new airline launched in march this year.

The Agreement will see SWISS/Crossair advertise with the channel from 22 April 2002 comprising an advertising spot campaign and sponsorship of BBC World Weather.The SWISS/Crossair advertising campaign will harness peak viewing times for BBC World across all regions including weekday breakfast times in each time zone. In addition,BBC World will be using specially created sponsorship billboards to associate peak time Weather bulletins with the new Swiss/Crossair service around the world.

BBC World has been available as part of the inflight entertainment offering on SWISS (formerly Swiss Air) flights since July 2001.