Monster, which claims to be the leading global online careers site and flagship brand of TMP Worldwide, and Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc, have announced an extensive media partnership across multiple platform channels.
The cross-platform deal was created with arnoldMPG, a division of Media Planning Group (MPG) and the media services arm of Arnold Worldwide, Monster's advertising agency of record.
The partnership will leverage Viacom's vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster's overall reach and frequency in connecting with an expansive audience.
Monster claims to have recorded over 43 million unique visits during the month of March 2002. The Monster global network consists of local content and language sites in countries such as India, the United States, UK, Australia, Hong Kong.
The broadcast and cable elements of this partnership involve a powerful combination of CBS, MTV, and VH1, which delivers key audiences for Monster. Interactive displays will appear on MTV and VH1, with the focus being a new innovative promotional campaign for Monster. The promotion includes a contest where participants who submit their resumes to Monster will be eligible to win a "dream job" at CBS, MTV and VH1.
The "dream jobs" include a position as "Executive Producer for a Day" on a CBS sitcom, a co-host role on VH1's "Top Twenty Countdown," and a production job at an upcoming MTV event.
Additional exposure for Monster includes exclusive sponsorships on CBS MarketWatch. Monster will be the exclusive sponsor of the show "CBS MarketWatch Weekend," a weekly syndicated business and financial news show and will have exclusive ownership of "The Monster Report," a bimonthly show segment dealing with employment and HR issues of the day.
In addition, Monster will develop a co-branded online career center on cbsmarketwatch.com, featuring Monster's job search, techniques on building a resume and interviewing, and expert career management tips and advice.
