MUMBAI: One of India’s on-demand digital entertainment storefront, Hungama.com recently carried out a brand campaign which features a voiceover by Bollywood actor Hrithik Roshan. The brand campaign titled ‘Zindagi Ka Sound Track’, has lead the Hungama.com app to the number one position across Android and iOS app stores, says the platform.

Speaking on the success of the brand campaign, Hungama.com CEO Siddhartha Roy said, “The digital campaign to amplify Hungama.com's social media outreach was a resounding success and has helped fortify the brand's presence across platforms. The campaign has helped create an opportunity for us to interact with our audience and strengthen our relationship with them. With this campaign’s integral message, we promise to continue to engage our audience across digital platforms with innovative and exclusive content.”

The 360 degree campaign was conceptualised and executed by Scarecrow Communications. The campaign took off with a TVC launch, which was amplified across OOH, digital, radio and in-cinema advertising. The agency simultaneously carried out a social media contest with the hashtag #HungamaMusic. Along with the social media run, a twitter contest was also carried out wherein they called in all the twitteratis to complete the sentence ‘Music #Zindagika’. With over 30k tweets, the contest saw celebrity participation too.

The outreach of the campaign across facebook had an average reach per campaign-related post which was over one lakh and a total 40 lakh people approximately influenced. “With interactions going over 2.5 lakh across all social pages and over one million views on YouTube within 30 days of the launch of the campaign, it has got an overwhelming digital response,” the release said.