MUMBAI: Western Union, a global payment services company, has announced its association with the ‘King of Bollywood’ – Shah Rukh Khan, as its brand ambassador. With a massive fan following across the world, Khan will now represent Western Union and its quick, convenient and reliable money transfer services, offered across 200 countries and territories.
Western Union salutes ‘global’ citizens who cross borders to work and live. Many of these people trust Western Union services to send regular financial support to their families and stay connected with their loved ones back home. According to research carried out by Western Union, watching movies from their native country is one of most common things that connect migrants to their homeland. The survey also revealed that for Indian diaspora who are living and working outside the country, Bollywood ranked second in terms of platforms helping them to remain connected to their homeland.
Khan’s popularity, his remarkable ability to connect with his audiences across all age groups around the world, especially the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones.
Western Union regional VP & managing director- India & South Asia Kiran Shetty said, “We are very excited to have Shah Rukh Khan as a Western Union ambassador, as he truly symbolizes our ability to create connections for families around the world with their loved ones back home. We are certain, that with this association, our consumers across the globe will feel even closer to home.”
Western Union consumers in the US and UK have already started to experience the charisma of Khan as he features in campaigns that remind Indian diaspora of the ease and reliability that Western Union provides when sending money to loved ones back home.
“I am extremely thrilled to be part of the Western Union family. Via their services they connect people around the world with their loved ones, like I do with my films. Western Union’s reliable, fast and convenient service is what makes Western Union popular amongst consumers across the globe – Transferring money, is fat-a-fat, or quick and easy,” said Khan.
