MUMBAI: Kids entertainment brand Nickelodeon in the US is seeking to leverage the mobile platform.

It has announced the launch of Nick Mobile through a deal with Verizon Wireless.
 
 

The deal brings Nickelodeon video content to Verizon Wireless’ V Cast wireless phones. Music videos from Nick Jr. favourites Dora the Explorer, Blue’s Clues, The Backyardigans and LazyTown will be the first available content on Nick Mobile, with Nickelodeon television programming scheduled to roll out later this year.

Eight Nick Jr. Videos which are one to three minutes long, are available at launch on Verizon Wireless’ V Cast wireless broadband multimedia service. Nickelodeon plans to release three new Nick Jr. videos each week.

Nickelodeon Online senior VP and GM Mike Skagerlind says, “Nickelodeon is everywhere kids are, which includes cell phones. The relationship with Verizon Wireless allows us to offer content through its V Cast service, providing a new way for our audience to watch their favorite characters, and further extending the Nick and Nick Jr. experience for kids beyond the home. It gives parents another way to engage and play with their kids when they are on-the-go.”

V Cast from Verizon Wireless claims to be the first wireless broadband consumer service in the US. It allows customers to view crystal clear short content on demand and videos because it runs on Verizon Wireless’ Evolution-Data Optimized (EV-DO) network – the only widely available wide-area wireless broadband network in the US.