MUMBAI: Ditto TV, a distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL) has announced its partnership with the unified customer engagement platform, Hull to strengthen its customer engagement activities.

The partnership with Hull will provide unified identity management, cross-domain single sign-on, social login and engagement mechanics across their next-generation iOS, Android and Web applications users. These features will be available to Ditto TV’s over one million registered customer base and a potential audience of 700 million plus.

On this development, Ditto TV business head Manoj Padmanabhan said, “We chose Hull because they were ahead of the competition with their ability to offer a single interface to all customer interaction across every device, their quick turnaround, high availability, and rich feature set.”

Hull was competing against many different solution providers including in-house development and bagged the partnership thanks to its affordable price, scalability, flexibility and rich feature set, making it the best choice to quickly build a large-scale unified user experience across all of Ditto TV's platforms.

“We are pleased to have Zee Entertainment utilizing our Hull connected consumer platform as a central hub that gathers all data into a unified user profile and enables multi-channel communication,” commented Hull president & CEO Stefan Koenig.