MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s premium PRO service free for a period of nine weeks.
Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial nine weeks, the service will later be made available to the users at a price of Rs 120 per month.
Both have been focusing on expanding their leadership position by tapping into developing tier II markets. The recent update that brought transliteration features to Hungama’s android app, made it one of the first India apps to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India.
Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 million by December 2014, entertainment and shopping were among the highest drivers of internet usage on mobile phones – a market that the companies aim to tap into jointly.
Speaking on partnering with Snapdeal, Hungama.com CEO Siddhartha Roy said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”
“We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go,” commented Snapdeal marketing SVP Sandeep Komaravelly.
