MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced its call for entries for Olive Crown Awards.

In its fifth year, the Olive Crown Awards are Asia’s first and only awards that recognise excellence in communicating sustainability. Run along with the Asian Federation of Advertising Associations (AFAA), these awards have been attracting entries from India and Asia. Run as a cause, there is no entry fee charged.

IAA Asia Pacific development VP and IAA India chapter president Srinivasan K Swamy said, “These awards have grown from strength to strength. This is our way of showing that we as professionals in the communications industry are not just custodians of the brands we work for, but are also custodians of Brand Earth. We are very happy with the warm response we have received from all sections of our industry.”

IAA vice president and Olive Crown Awards Committee chairman Neeraj Roy added, “I feel the Olive Crowns have pulled the green message back on top of the strategic agenda. More corporates and Agencies are realizing how important it is to do their bit for the environment as evidenced by the increasing interest and stature of these awards.”

Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha said, “I am pleased that IAA and AFAA are partners in the Olive Crown initiative. This remains the first and only such effort in Asia and needs to be encouraged at every level. I am also glad the Corporate Social Crusader Award, which was launched last year and received such a great response from corporates has been continued this year.”