MUMBAI: In the week 1 of TAM TV ratings where all the Hindi general entertainment channels (GECs) made some gains during the week, week 2 of the ratings has a different story to tell. Almost all the GECs saw a decline in their numbers in week 2 of 2015. The only channels, which grew are Zee TV and Life OK at number three and fourth spot respectively.

Zee TV, this week, posted gains with a rise in its ratings to 432,946 GVTs from 429,663 GVTs. Kumkum Bhagya turned out to be the most watched show this week as it garnered 9,260 TVTs, up from 8,508 TVTs followed by Jamai Raja occupied 7,194 TVTs, up from 6,636 TVTs.

Life OK delivered a marginal growth from 337,915 GVTs to 339,134 GVTs. The comedy genre has worked wonders for the channel as Comedy Classes turned out to be its highlight. It clocked 3,062 TVTs, up from 2,716 TVTs followed by its crime property - Savdhan India, which registered 2,930 TVTs, up from 2,636 TVTs.

Talking about the losers, Star Plus lost from 654,356 GVTs to 612,762 GVTs but still maintained its numero uno position. Its popular shows like Ye Hai Mohababtein and Diya Aur Baati Hum saw a decrease in the ratings. Yeh Hai.. scored 8,841 TVTs, down from 9,078 TVTs and Diya Aur Baati... reported 10,241 TVTs, down from 10,641 TVTs.

Colors at number two settled with 510,208 GVTs, down from 519,544 GVTs. Meri Ashiqui Tumse Hi witnessed a fall from 6,703 TVTs to 6,298 TVTs and Balika Vadhu observed 5,085 TVTs, down from 5,428 TVTs.

At the fifth position stood Sab with 328,467 GVTs, down from 335,130 GVTs. Though its hot property - Taarak Mehta Ka Ooltah Chashmah continued to shine with 8,940 TVTs, up from 8,006 TVTs, but its non-fiction offerings failed to grab eyeballs. Thus, The Great India Family Drama spotted 1,828 TVTs, down from 2,068 TVTs.

Sony Entertainment Television (SET) occupied the sixth spot with 235,415 GVTs, down from 264,461 GVTs. The new series - Bhanwar saw a good start as it delivered 2,160 TVTs. The channel’s crime property - CID saw a decline in the numbers as it noticed 3,791 TVTs, down from 4,542 TVTs.

Additionally, other smaller channels have recorded a rise in viewership. While Big Magic clocked 61,688 GVTs, up from 61,055 GVTs; Zindagi reported 30,340 GVTs, up from 28,232 GVTs; Sony Pal garnered 28,473 GVTs, up from 26,254 GVTs and Epic observed 7,637 GVTs, up from 6,330 GVTs.