MUMBAI: Yepme will be the West Indies team sponsor for the upcoming ICC Cricket World Cup 2015 in Australia and New Zealand.

The announcement was made by the West Indies Cricket Board (WICB). 

WICB commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup.”

Yepme founder and COO Sandeep Sharma added, "We are very excited about this sponsorship with the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand.”

“We are glad to bring together two great teams, Yepme and the West Indies cricket team. The ICC World Cup 2015 is going to be one of the biggest sports events this year. West Indies, as always will be a strong contender for the World Cup and the association gives Yepme a global platform to showcase their brand,” said Baseline Ventures co-founder and director Vishal Jaison, which helped facilitate the deal.

The Cricket World Cup commences on 14 February with West Indies playing their opening match on 16 February against Ireland.