MUMBAI: In week four of TAM TV ratings, the leader in the general entertainment space, Star Plus has proved its might once again. The channel has observed a significant rise in viewership and recorded 659 million GVTs, up from 613 million GVTs.

The second highest gainer, Sony Entertainment Television (SET) at number six, tracked 238 million GVTs, up from 235 million GVTs.

Colors continued to retain its number two position with 485 million GVTs followed by Zee TV at 408 million GVTs, down from 417 million GVTs.

Despite a drop, Sab continued to hold its number four position strongly at 305 million GVTs, down from 318 million GVTs.

At number five stood Life OK with 299 million GVTs, down from 316 million GVTs.

Talking about the other small players in the market, all of them witnessed a fall in the ratings. Thus, Big Magic reported 49 million GVTs, down from 57 million GVTs, Sony Pal registered 26 million GVTs, down from 29 million GVTs, Zindagi scored 21 million GVTs, down from 24 million GVTs and Epic observed 7 million GVTs, down from 8.3 million GVTs.