Akash Oberoi : Associate Executive Producer

Name: Akash Oberoi

Designation: Associate Executive Producer - Mukta Arts

Sun Sign: Capricorn, 8th Jan. 1967

Educational Experience
B.Sc. (Mathematics).

Professional Experience
I've been in this industry since the last 12 years lapping up all kinds of experiences. Presently I'm an Associate Executive Producer cum Creative Director at Mukta Arts, handling their division AD-9 where in we procure and execute advertising films, music videos and TV shows under the banner of Mukta Arts.

I have successfully executed 10 shows for Sony TV called 'The Making of a Dream.' It was a film show where Subhash Ghai chatted with different stars like Dilip Kumar, Rishi Kapoor, Jackie Shroff and others. The show was anchored by Archana Puran Singh.

I have also worked on music videos like Tango for Virgin Records which was choreographed by Saroj Khan. Am also handling the promos, trailors, titles, advertising and promotions of the film Ek Aur Ek Gyarah (A Mukta Arts production directed by David Dhawan).

Prior to that I was a Senior Producer with TMG TELEVISION in Bangalore (Feb. 2000 to March 2002). The channel produced technology based shows connected with the Internet and the IT Industry. I produced and directed a show called Caf? 2001. This chat show pertained to how the Internet industry is bringing about a change in our lives. The chat show discussed different web sites, Internet news, shopping on the net, etc. I have to my credit the successful completion of 400 shows of Caf? 2001.

I have also hosted shows like Digital Domain where an important personality was featured who talked about entertainment and technology relevantly showing his work. Then there was this show called Dot Com In My Life. This show featured people on the streets, in a caf? or a cyber caf? asking them questions as to how the Internet industry had brought about a change in their lives.

Zindagi Online was another show which centered around specific Websites and the kind of services it provided to the users. The website could be on Food, Movies, Astrology, Careers etc. Net Pow Wow was a show in which the anchor created a debate on a particular topic regarding the Internet. It was conducted for groups of youngsters between 16-25 years of age in college campuses or in cafes.

E Samvaad was a show in Hindi which I did for D.D.Bharti where we spoke about how the Internet is changing our daily life.

I was with Crest Communications in Mumbai as a Executive Producer cum Consultant (1998 - 1999). My job responsibilities involved the supervision and execution of film commercials, keeping abreast with the developments in the Ad film industry and gaining wide exposure to various aspects of production and post production. I have worked on some prestigious ad films like Atlas Cycles and Good Year Tyres.

Lock Stock and Barrel Films saw me as an Associate Producer and Assistant Director from 1994-1997. My job responsibilities included all producer related functions like preparing budgets for films and coordinating between clients and the creative department.

Some of the commercials produced comprise DSP Whisky, Maruti Suzuki, Hero Honda Sleek, Stayfree Sanitary Napkins, Archies Cards etc.

From 1991-1993 I was a Production Designer with Flicks - The Motion Picture Company in Mumbai. I was responsible for handling pre and post production work for Ad Film commercials. I assisted the film director in the shooting of these commercials. I was involved in designing the sets, studio bookings, coordinating with the agency/client, coordinating post production tasks such as editing, music etc. Some of the commercials produced include Yamaha RX 100, Modi Tyres, Jiyajee Suitings, Honda Gensets, Hero Puch Moped etc.

I started my stint in this industry as a Production Executive in Cinematix Ad Film Company (1989-1990) in Mumbai. My job responsibilities included handling pre-production for Ad Film commercials and producing commercials for local and international markets like Berger Paints, VIP Suitcases, Dettol soaps, Bajaj Scooters.

Television as career choice
Media and television is what excites me and being a creative person I could not think of any other media to let it out.

Current Television scenario
We are doing well and the shows on Television are now more interactive as the quality of our shows and our budgets have increased. I see a bright future.

Five years from now
I see myself heading a channel or a production house as a creative head. I have a very wide experience in this field (12 years!!!) and I feel five years from now I will be ready to take on any challenge that I am offered.

Hobbies
Watching movies, hiking and watching TV.

Idea of enjoyment
Filmmaking and playing with my dog.