NEW DLEHI: Zee spiritual channel Jagran successfully completed one year and has claimed a fairly large viewership by giving a fresh outlook to its programming.

The judicious mix of Hindi and English programmes and introduction of new age group made this possible, Jagran has claimed in an official statement here today, adding new age gurus like Vikas Malkani, Shivender Nagar and Dr. Ratanjit Singh Sondhi proved to be instant hits.

The channel aims at expanding its target audience to 25+from then conventional 55+ age group. Jagran has some of the top names in religious/spiritual arena including Sri Sri Sathya Sai Baba, Osho, BramhaKumaris, Sri Sri Ravishankar, Sudhanshu Ji, Morari Bapu and Guru Maa.

On the occasion of the first birthday, Jagran business head Anil Anand said, "We have made a difference not only to our society, but also to the viewers who were looking for something different from the mundane content they get from channels in the same genre."

The average time spent by viewers in Hindi speaking market, as per Television Audience Measurement, is the highest ands its reach is growing, Anand claimed. Live telecasts have also been the major focus of the channel, including the longest nightlong jagran from the famous Kangra temple for 15
hours.