MUMBAI: Reliance Broadcast Network Ltd (RBNL) has appointed actor, writer, director, television and theatre personality Paritosh Painter as its network creative director.

In his new role, Painter will be looking into all the overall creative conceptualization and creation of differentiated content at Reliance Broadcast TV and radio business – Big Magic & 92.7 BIGFM. He will report to RBNL CEO Tarun Katial.

Katial said, “Paritosh and Big have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows as Har Mushkil Ka Hal Akbar Birbal. I believe that Paritosh is one of the astute creative minds of today who has clear roadmap in evolving a character or a relationship with his unique story-telling.”

“He is one of the best content developers of our industry today. Considering our long-term association and the fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands and properties,” Katial added.

Painter said, “I am looking forward to this new opportunity that has come my way. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will able to take the brand to the next level.”

Having over 15 years of experience in the field of entertainment, Painter has directed over 23 plays in Hindi and English and has done 2500 shows across the globe. Besides this, he has scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009) and All The Best: Fun Begins (2009). His repertoire also includes stand-up comedy, content development and producing shows on television.