MUMBAI: Focusing on the recently announced growth strategy of launching new channels over the next 12 months, Shri Adhikari Brothers (SAB) has launched its fifth channel ‘Dillagi’ on 23 February, 2015.

SAB head Manav Dhanda said, “The channel will be available on Free Dish, Dish TV and will be well penetrated with other MSO’s in LC1 towns and villages across India. Seven out of every ten Indians live in towns and villages. Asli India lives these LC1 & Villages. Now be it a place Mandvi, a small town in Gujarat , or Auriya in UP to Sironj in MP, they all will have their own channel ‘DILLAGI.  A channel that truly stands by its tagline - Channel Asli India ka.”

The USP of ‘Dillagi’ is its daily programming, which is dedicated to Asli Indians, Asli viewer’s tastes with a mix of variety of shows & movies that keeps viewers glued to their TV screen.

“The programming which is targeted towards wholesome entertainment for the entire family will touch a cord with the audience in LC1 markets. We can say that - Full on entertainment is on when ‘Dillagi’ is on. A channel which the entire family can enjoy together,” he added.