MUMBAI: Lowe + Partners Worldwide has appointed a new CEO for Sri Lanka. A former protégé of the group, Hari Krishnan has been appointed as the Lowe LDB Sri Lanka CEO. He will report to Lowe Lintas + Partners, India CEO Joseph George.
Commenting on Krishnan’s appointment, George said that having learned the nitty-gritty of the business since his formative days at Lowe coupled with his vast exposure across other agencies in senior roles, Krishnan is perfectly placed to lead the agency in Sri Lanka. “It’s good to have Hari back into our fold after all these years. Over the last five years, Sri Lanka has seen high GDP growths and the country is at an exciting inflection point now,” he said.
Krishnan added, “I started my career with Lintas in India in ’96-97 and learnt my fundamentals from the great University of knowledge that is Lowe Lintas. So I’m extremely happy and thrilled to be back. It’s a homecoming of sorts in that sense. It’s an honour and a challenge to lead such an operation and I’m really looking forward to partnering the young, talented team there in driving the philosophy of ‘Populist Creativity’ and taking Lowe LDB to greater heights.”
Krishnan joins the agency from Grey where he was the SVP and business head for South. His new mandate would be to drive Lowe LDB Sri Lanka into being a leading creative powerhouse in the country. The only ‘Superbrand’ in the advertising category in Sri Lanka, Lowe LDB manages a diverse portfolio of brands across various categories from Detergents to Insurance to Telecom.
The agency was also the most awarded agency at the Effies in 2013 and together with Unilever is the most awarded partnership in the history of Effies in Sri Lanka.
Krishnan has almost two decades of work experience; nearly all of it in advertising besides a stint with Star TV as VP, marketing. He has experience across multiple categories/consumer segments, in leading large multi-functional teams and in leading a P&L operation to success.
In his last job at Grey India as SVP and business head, he spearheaded the transformation of the agency operations in South including leading the agency to a spree of new biz acquisitions including DELL India, ITC Foods, Stovekraft, Fortis Healthcare amongst others.
