MUMBAI: Raj Kundra and Akshay Kumar’s television venture - Best Deal TV, which was earlier slated to launch on 18 March, will now hit airwaves on 27 March, 2015 at 10 am.

As was reported by Indiantelevision.com, the launch of the 24x7 home shopping channel was delayed by a week or so.

With just two days to go for the launch, the channel has inked distribution deals with major cable operators and direct to home (DTH) companies across the country.

From 27 March onwards, the channel will be available on DTH platforms namely Videocon DTH (channel no. 135), Dish TV (channel no. 132) and Reliance Big TV (channel no. 225 & 312) as well as cable operators like Siticable Kolkata (channel no. 123), Incable Kolkata (channel no. 164), Incable Bangalore and Mysore (channel no. 126), Inspire Infratech (channel no. 16) and Fastway Punjab (channel no. 23) amongst others.

The channel has also unleashed ‘countdown to launch’ videos featuring Akshay Kumar on social networking websites. The home shopping channel has tied up celebrities such as Sonakshi Sinha and Ekta Kapoor, who will sell their branded products on the channel.