NEW DELHI: Actor and anchor Manish Paul has been appointed brand ambassador for smartphone, tablet and laptop accessories and peripherals brand Lapcare.
The move is part of the company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in the smartphone and tablet accessories segment.
The actor would be promoting Lapcare and Lapcare Yo! series’ entire range of products including Bluetooth speakers, headsets and powerbanks among others. A national campaign starring Paul will be kicked off in the first week of April across print, digital and various other mediums.
Paul, who starred in the movie Mickey Virus, has a slate of movie launches lined up this year, including the sequel to Tere Bin Laden. As anchor, Paul has hosted India’s Got Talent, Jhalak Dikhla Ja and multiple award shows.
According to Lapcare officials, Paul packs fun, style, and youth appeal; just the right attributes that Lapcare as a brand wants to associate with.
Paul said, “It is indeed a matter of great pleasure to be associated with Lapcare, a brand that is synonymous with innovation, style and functionality. I am a gadget buff and very selective about the products I use .So, when I came across the funky products of Lapcare, I felt they fit my technology related needs, style, and personality very well. I now use them every day for various purposes and really glad with the association.”
Lapcare chief operating officer Sandeep Popli added, “Our association with Manish is a milestone for us and our first major endeavor to grow Lapcare as a national brand in the mobile and tablet accessories market. We wanted someone who embodied youthful zest, has a unique style and most importantly a connect with the masses. Manish fit the bill perfectly for us, as someone who is popular across the country, yet adds a dash of much needed freshness to the campaign. It helps us to break the clutter and position Lapcare as a unique, innovative and stylish brand geared towards the youth. We believe it will be a great association and benefit Lapcare immensely.”
