MUMBAI: Shemaroo Entertainment has entered into an association with Magna Publishing Company to distribute content from its magazines on mobile and digital platforms including YouTube. 

The magazines that fall under Magna are Stardust, Savvy, Society and Health & Nutrition.

Shemaroo will provide videos, snippets, stories, gossip, images and audio from Stardust on mobile WAP and IVR platforms. The company will convert text from Stardust in audio and video format and will distribute it on mobile and YouTube.

Shemaroo Entertainment director Jai Maroo said, “We are glad to join hands with Magna Publishing Company. The tie up has given Magna Publication a wider distribution platform to meet its end consumers’ needs. Also Bollywood is one of the most popular genre and interests all age groups. Now when the latest update of Bollywood is easily accessible on your handset and is in an interesting format, the feature will surely change the dynamics of entertainment consumption on mobile.”

Magna Publishing Company head content and digital sales Rajeev Mokashi added, “We see this association as a progressive initiative and have faith in the growing reach of the Indian audience on the digital and mobile platform. Shemaroo’s popularity in the digital space and Magna’s robust content will expand a new content distribution market. This further ‘content on Mobile platform’ tie-up announced today will bring for a collaborative business that will use the content creation and planning skills of Magna and the content production experience, marketing and distribution skills of Shemaroo to offer a rich experience to the audience.”