MUMBAI: Zee TV has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the last decade.

Whether it is through Facebook and smartphone apps, e-books and games, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to innovate in the digital space to ensure optimum consumer engagement with every big-ticket launch. 

Marking yet another first on Indian television, the channel has activated ‘Facebook Voting’ for DID Super Moms.

Starting 3 May, viewers can vote for their favourite Super Moms by updating their Facebook status with the hashtag #supermoms followed by the contestant code. People can also vote via SMS and on the official Zee TV website www.zeetv.com/vote.

Zee pioneered the concept of missed call voting and made it free for viewers in 2012. The channel went one step further in 2013 and gratified viewers for voting through a Freecharge for every vote.

Speaking of the digital initiative, Zee TV marketing head Sorbojeet Chatterjee said, “The beauty of this initiative lies in its simplicity. We’ve taken the biggest social media platform – Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices.”