MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India. 

The TVC, which will go on air later this month, is conceptualized by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).

The TVC is an attempt to communicate with Honor’s existing as well as new customers. It talks about how the company is attracting newer audience with Honor 4X, which is ‘For the Brave’. The ad features the stars of the team, displaying their power and speed in line with the new Honor 4X. 

Huawei India and Honor president, consumer business group Allen Wang said, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X. Our recently launched brand Honor resonate the philosophy of “For the Brave,” for the ones who dare to dream and follow their passion to achieve something, much like the team and players Royal Challengers Bangalore. With this ad campaign we want to reach out to the youth of the India who are our real ambassadors.”   

As a long-term commitment towards the game and the team, Huawei has entered into an association for three years starting 2015. The partnership between Huawei and RCB is a continuation of last year’s collaboration. This partnership testifies Huawei’s commitment towards India and market localization.

Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years. We thank them for the support and the faith shown in us as we look towards a mutually beneficial and fruitful association.”