MUMBAI: TAM’s (Television Audience Measurement) week 18 data for HSM (Hindi Speaking Market) signifies continuous dominance of Star Plus in the GEC segment as the general entertainment channel sat comfortably in both household and individual category with 565 and 239 GRPs respectively.
Second placed Viacom 18’s Colors witnessed a dip in both household and individual category as it registered 458 GRPsand 198 GRPs in respective categories.
Sony Sab and Life OK made headlines in recent past for the close competition between them. However, in week 18, Life OK successfully registered more eyeballs than Sab. With 328 GRPsand 138 GRPs in Household and Individual category respectively Life OK followed Zee TV at the fourth place while decline in ratings pushed Sab to the fifth berth.
Decline was also witnessed in the ratings of newly launched &TV as it secured 113GRPs and 50 GRPs in the respective categories.
Overall in the GEC sector, only Star India’s Life OK and Star Plus managed to secure growth in the ratings while others saw a substantial decline.
TAM ratings for News sector placed CNN – IBN in the pole position over Times Now and NDTV 24/7 in the English News category as per All India data collection. On the other hand, the Hindi category saw clear dominance of AajTak in both household and individual category. ABP and India TV followed AajTak at second and third place respectively in the Hindi Speaking Market.
The sports sector was led by Multi Screen Media’s (MSM) Sony Six with 137 GRPsand 63 GRPs in the household and individual category respectively. Ten Sports and Star Sports 1 followed in the second and third spot.
