MUMBAI: Philippines’ mobile brand Globe Telecom has entered into a multi-year collaboration with The Walt Disney Company Southeast Asia.
This collaboration will give Filipino customers access to video-on-demand (VOD), interactive content, promotions and other related services across multiple devices and affirms the relationship of Globe with Disney whose brands include Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios.
Globe customers will now have access to an array of Disney content offerings including long- and short-form programming, interactive content and games, theatrical releases and retail promotions.
These include Disney Movies On Demand (DMOD); Disney On Demand (DOD) and Maker On Demand. Additionally, the Maker Globe will also team to create custom branded entertainment featuring top digital influencers—supporting the Globe service.
Some of the other content includes Watch Disney Channel apps providing access to Disney Channel, Disney Junior and Disney XD; Disney Interactive; and promotions, merchandising, and retail activations that bring Disney’s latest theatrical releases closer to Filipinos.
“We are very happy to enter into a relationship with such an iconic brand. Everyone loves Disney – that’s why we are excited to bring the brand closer to Filipinos and give the best content experience on their devices anytime, anywhere. We know that our customers are equally excited to get into the wide portfolio of Disney content such as movies, TV shows, games, merchandising, theatrical releases, and interactive videos available across our mobile and broadband services,” says Globe senior advisor for consumer business Dan Horan.
“We are thrilled to bring the Disney brand of storytelling closer to more Filipinos through this collaboration with Globe. With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices,” adds The Walt Disney Company Southeast Asia managing director Rob Gilby.
This collaboration is the latest in Globe’s global partnerships with companies like Facebook, Google, Viber, Spotify, NBA, Hooq and recently WhatsApp.
