MUMBAI: In a move targeted to engage its younger audiences, Yash Raj Films (YRF) has tied-up with the world’s largest trivia game - QuizUp.

QuizUp is a real-time trivia game in which one user competes against another over an interest led topic. Boasting of 34 million plus users worldwide, the app also allows users to challenge friends and strangers to trivia battles across 600 plus odd topics.

With this tie-up, the movies section will feature the ‘Yash Raj Films – Films Forever’ topic with hundreds of unique trivia-led questions.

YRF is the first Indian production house to be featured on this app.

Yash Raj Films vice president – digital Anand Gurnani said, “This association will not only enable a trivia driven gaming delight to our fan base, but will also steer them to know more and engage with their favourite movie studio, YRF.”

QuizUp CEO Thor Fridriksson added, “We are delighted to be partnering with the one and only Yash Raj Films in offering this unique topic to our users and film fans. QuizUp has been on a mission to connect users globally through common interests, and we are sure that film fanatics would love this topic.”

Film enthusiasts can now find and challenge friends or other users on QuizUp by connecting through Facebook, or by signing up through email.