NEW DELHI: The fourth edition of the South Indian International Movie Awards (SIIMA) is slated to be held in Dubai on 6 and 7 August.
Title sponsored by Micromax, the awards enjoy the highest popularity in South India with over 45 per cent of South Indian TV viewers watching the award ceremony every year.
The nomination process of the movie awards is executed by a panel of veteran judges from Tamil, Telugu, Kannada, and Malayalam industries, followed by online voting for the final verdict of winner selections.
The event will take place at the Dubai World Trade Centre. SIIMA chairman Brinda Prasad said, “This year, SIIMA is back in Dubai and we are looking forward to a grand night that will only get bigger and better with over 20 stars performing over two days in Dubai.”
Kick starting this year’s Micromax SIIMA Celebrations is Ivede, a Malayalam crime and drama thriller holding its premiere in Dubai with the star cast- Prithviraj Sukumaran, Nivin Pauly and Bhavana.
Sukumaran said, “I am excited about the premier of Ivede happening in Dubai. SIIMA believes in taking the South Indian film industry globally and it gives us immense pleasure to be associated with the event. Also, Dubai has always been a great market for South Indian movies and I would love to see the movie response with our Dubai audience”
Micromax Informatics CMO Shubhajit Sen added, “Micromax is proud to partner with SIIMA, which has been a part of the magical journey of South Indian cinema. Being an iconic youth brand, we have been consistently connecting Indians to their passions and nothing, not even cricket, evokes as much engagement as movies. I would like to thank all the members of the organizing committee for their effort of bringing together best talent in the industry and felicitate their notable contribution to South Indian cinema.”
Those present at a press meet in Chennai to announce the awards included Rana Daggubati, Shriya Saran, Pranitha Subhash and Yash.
Saran said, “To be representing the South film industry globally, is both a responsibility and a privilege and SIIMA is just the right platform to be a part of. I am now eagerly looking forward to the awards ceremony in Dubai.”
