LONDON : The BBC has announced the appointment of former Globecast executive Sarah Hayes as Head of Media Asset Management. She will be responsible for managing the BBC's Information & Archives department.
An official release informs that Hayes is taking on responsibility for the largest broadcasting and entertainment archive in the world. This consists of thousands of hours of radio and television output stretching back over 75 years of the beebs history.
She has a broader role than previous heads of the archive, taking on responsibility for increasing the accessibility of the archive to both the BBC and the wider broadcasting industry. As part of that she will be leading a drive to extend the use of new technology in the Information & Archive department's work, based on digital production.
Hayes said, "It's a very exciting challenge to be taking probably the world's greatest television and radio archive into the 21st century, using the latest technology to both preserve it and make it more accessible to our many customers."
Hayes joins the BBC from GlobeCast Northern Europe, where she was the chief executive. Globecast is a global communications provider for local, regional and worldwide customers, broadcasting via satellite. The company specialises in the uplink, distribution and management of audio, video and data signals to the broadcast and corporate market. Hayes will report to the BBC's director of rights and business, Sara Geater.