MUMBAI: Fashion TV launched FMen, a 24-hour channel dedicated to men's fashion and lifestyle last Friday. FMen is a project which has been in the pipeline since 1997, says the channel.
FMen will broadcast international men's shows, lifestyle and culture events, programmes on the world of male models, designers and photographers. Focusing on the world of beauty and elegance on men, FMen is aimed at becoming the must-have for fashionistas around the world, says a company release. 'Today's men have a totally new approach to fashion', says FTV founder Michel Adam.
The Paris headquartered Fashion TV now hopes that the twin synergy of Fashion TV and FMen will fulfil the information and entertainment needs of both men and women in the subcontinent. While in Europe, the new channel is being broadcast on Eutelsat HB VI at 13 degrees, in Asia and Australia, Fmen is broadcast on NSS 6.
In the UK and Ireland, FMen will be shown initially every two hours on Fashion TV, on BskyB channel 220. In North and South America, it will be shown initially every two hours on Fashion TV broadcast on NSS 806, says the release. On the internet, FMen will be shown via Eutelsat Open Sky systems.
Fashion TV, broadcast in over 132 countries and reaching over 500 million viewers, is the first and unique channel dedicated to fashion, beauty and lifestyle. The channel has had its travails in India, starting with opposition on morality grounds by the then information and broadcasting minister Sushma Swaraj and later with the Modi Entertainment Network (MEN), with which the broadcaster had a distribution agreement.
FTV broke away from MEN in April this year and shifted from Panamsat 10 to Asiasat 2, going free to air in the process.
While the channel has announced its intention of launching Fashion X TV, a bolder version of the now watered down FTV, it seems to have preferred to launch FMen earlier. Fashion X TV was supposed to have cost the consumer Rs 30 in a post conditional access scenario, but there is no word on what the status of FMen will be.
The legal tussle with the Modis on the issue of breach of contract, however continues in both the Indian and UK courts.
Read earlier stories -
India feed for Fashion TV from today
FTV's pay channel FashionX to cost Rs 30 post-CAS
