MUMBAI: Snapdeal and Microsoft have inked a partnership to launch the official Microsoft online store on Snapdeal. The brand store on Snapdeal will enable consumers in India to enjoy the global Microsoft store experience, while purchasing a range of Microsoft products. 

Merchandise available on the brand store will include the full range of Microsoft products such as phones, tablets, PCs and software.

“We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users seamless accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software, all from the comfort of their homes. We work closely with our partners to enhance our mutual operating environments. With this initiative, we are taking another definitive step towards building India’s most impactful digital ecosystem,” said Snapdeal SVP, electronics and home Tony Navin. 

The store has been curated keeping in mind the finer nuances associated with the Microsoft brand. The layout of the store has been customized to offer an integrated Windows customer experience. The store enables Microsoft to manage product selection, promotions and launches as per need/requirement and basis the analytics shared by Snapdeal.

Microsoft India group OEM director Sharlin Thayil added, “Increasingly consumers are going online to shop for a number of things, including mobiles, tablets, laptops and software. We therefore see tremendous opportunity in delivering Microsoft products and services through our online store to these customers. Our latest store on Snapdeal will help us reach more such customers and offer excellent choice, value and service that customers expect from Microsoft stores.”