MUMBAI: Richard Branson’s Indian entertainment company Virgin Produced India, which launched in 2013, has partnered with Anil Kapoor and his daughter Rhea for its maiden Hindi film production.

Co-produced by Kapoor’s production banner - Anil Kapoor Film Company, the as yet untitled comedy film will be directed by debutant Karan Boolani.

In a statement, Kapoor said, “With the film, we look forward to taking Virgin Produced’s unique and successful business model, expanding it here in Bollywood and building a significant partnership that will cater to the youth through a film that will truly be on par with global standards.”

Branson’s Virgin Produced, in partnership with India’s Cinema Capital Venture Fund and Los Angeles based media and entertainment asset management firm Tantrik Group, launched Virgin Produced India in 2013. The company was launched as a full service operation to develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences.