MUMBAI: Home shopping venture Shop CJ Network announces the appointment of Dhruva Chandrie as its chief sales officer. This appointment is key to further enhance the company’s procurement and operations. Chandrie, previously held the position of chief operating officer (COO) for HomeShop18 and has taken charge of his duties. He brings more than 22 years of experience to the role. He will be based out of the Mumbai office.

Chandrie said, "With more players entering the television-commerce market, there is increase in the level of competition. It will be exciting times ahead.”

TV home-shopping is yet to be explored and optimized to its full potential in India. Considering an expected growth rate of 40 per cent and more companies entering the market, the industry is estimated to reach Rs 50,000 crore in the next five years.

Shop CJ CEO Kenny Shin commented, “Dhruva brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across the company. His experience and expertise will not only strengthen our organization but will help us grow the company into the number one Home-shopping player in India.”