MUMBAI: Channel [v] is setting the mood for music in 2006 with a 12-hour marathon live concert on 15 January. The Big [v] Concert will see participation of prominent international as well has Indian artists including Shaggy, Jal, Shaan, Euphoria, Babul Supriyo and Aasma.

Channel [v] has roped in Mentos as the titles sponsor of the event while, Pepsi, Kohinoor Televideo and Monginis will be the associate sponsors. The channel is planning to telecast the recorded version of the event in eight segments.
According to Channel [v] head honcho Amar K Deb, the concert will be the channel's first initiative in its scheme of things for events in 2006. With the concert, Channel [v] intends to create a splash among the youth, which is its primary target group. And that is evident from the fact that, college students are promised with free entry from 8 am to 10 am.
"We are targeting the Indian youth with this 12-hour live music event," says Deb adding that, the concert will be first of its kind in India's entertainment history.
Deb, while explaining Channel [v]'s event plans for 2006 said the channel would follow a mixed strategy in terms of themes. "Last year we did about four big events. This year, we will be exploring various themes on the event front. Big events require lot of efforts and time. Hence, instead of lining up a huge lot of events, we will be trying to do some quality stuff this year," he said.
The Big [v] Concert will be followed by the initial rounds of Get Gorgeous season three. Deb said the channel would soon announce the winner of its Mobile Singer contest, out of the 10 candiates it shortlisted.