MUMBAI: Former Nestle South Asia global executive board member Doreswamy Nandkishore has officially joined image recognition and visual discovery platform Blippar as its first external non-executive board member. 

Nandkishore will be advising the company on its increased focus on brand and marketing strategy across the company’s full portfolio of industry leading clients including Coca-Cola Conde Nast, Heinz, Jaguar, PepsiCo and Procter and Gamble.

“Blippar is driving an entirely new behaviour - visual browsing and discovery - and is the global leader in image recognition and augmented reality experiences,” said Nandkishore. 
“The company’s proprietary technology has the power to totally transform the way brands engage with consumers. By overlaying the physical world with personalised augmented reality technology, Blippar provides consumers the ability to draw great content and engaging brand experiences directly from their favorite products. As a non-executive director and mentor, I will be further informing the market about Blippar as the leading choice for brand-builders across the world,” he added.

“As we continue our mission to activate the world with Blippar, it is increasingly important for us to become experts at digital brand and marketing strategy for our clients, and no one has been more successful at fostering and growing brand talent than Nandu,” added Blippar CEO and co-founder Ambarish Mitra. 

“He brings extensive brand-building and cross-cultural leadership experience, alongside a proven track record of delivering consistent long-term results. He is also passionate about proliferating new technologies that will help us to reshape the world. He will undoubtedly play a vital role in helping us to become an even more effective strategic partner for brands on an international stage,” said Mitra.