MUMBAI: Keeping in mind the diversity in preferences of watching entertainment content, cable giant Comcast is all set to launch a streaming TV service called Stream.

Comcast Cable executive vice president and general manager, video services Matt Strauss said, “The way we watch TV has become more personal than ever. I like to watch live on the big screen in my living room. My kids, on the other hand, prefer to catch up with their favorite shows on their laptops, on demand. As this diversity in preferences continues to grow, we’ve added new features and offerings to try and meet the needs of everyone who loves TV.”

Comcast has previously created skinny bundles like Internet Plus and developed services that cater to students, like Xfinity on Campus. 

The cable company has now launched a beta test of a new streaming cable service that furthers its goal to provide TV choices for everyone. “It’s unlike anything we’ve ever offered: no extra device or additional equipment required…or even a TV. And it’s called Stream,” Strauss said.

With Stream, Xfinity Internet customers can watch live TV from about a dozen networks - including all the major broadcast nets and HBO - on laptops, tablets and phones in their home. It includes thousands of on demand movies and shows to watch home or away and even comes with access to TV Everywhere and a cloud DVR to record shows and watch later.

Stream will be available to Comcast’s Xfinity Internet customers for $15 per month and will first launch in Boston at the end of the summer. The company will take it to Chicago and Seattle next, with plans to make it available everywhere in its footprint by early 2016.

“We’ll continue to experiment by creating offerings like Stream, so that users can choose the service that works best for them. So if you love TV and spend most of your time with the screen in your lap as opposed to the one on the wall, Stream may just be the thing for you,” Strauss added.