MUMBAI: Star China Media has appointed Iris Xia as deputy general manager of the organisation.

Xia has replaced Vivian Yin, who left the company in June this year. 

“I am very pleased to announce that Iris Xia will take over as the GM of Star’s global division. Xia has been a long-time, dedicated production and programming team member. Our company has enjoyed being at the top of the ratings with The Voice of China and several other international Formats. Last year we ventured outside China with our own original Format and I am confident Iris will bring Star to the next level both within, and outside of, China,” said Star China Media CEO Tian Ming.

“It is with great excitement that I accept this new position at Star China. I am honored that our CEO, Ming, has placed his trust in me to handle this very important role and I look forward to delivering his vision to the world. We have a great team of creative producers and dedicated staff at Star, along with fantastic programming to promote. I look forward to expanding on the already-established successes we have earned,” added Xia. 

Additionally, The Format People, under the direction of CEO Michel Rodrigue, has renewed its retainer contract to continue consulting and negotiating on all aspects of the international television business.  Rodrigue will work closely with Xia in carrying out the global program initiatives.

Xia has been with Star TV Group and Star China Media for over 11 years, in charge of media content global sourcing, programming, channel operations and original program development, including five years producing TV entertainment programs and live music concerts. 

Prior to Star China, Xia worked as a producer and director for Shanghai Media Group.