MUMBAI: One of the popular films of 2014, the multi-starrer feel-good comedy-drama Chef, will premiere on Romedy Now on 26 July.

To involve and engage English movie loving audiences to the fullest, Romedy Now is organizing a multi-city contest, Romedy Trail, across Mumbai, Delhi and Bangalore, where teams consisting of three members each will set off for the most famous and iconic restaurants in their respective cities. 

Participants can choose their own route for the trail. The winners stand a chance to win exciting prizes including an iPad. The Romedy Trail conversation can be followed on Twitter @Romedynow on 18 July.

The channel will also be hosting Chef-viewing parties at the contest-hosting restaurants across the three metros where viewers can enjoy a special meal inspired from the movie while watching the film.

Romedy Now also hosted a contest on Chef’s Week, where participants had to replace movie names with gourmet food (for e.g. Sarah Marshmallow). Three winners across Mumbai, Delhi and Bangalore won a meal for two at a 5-star restaurant.

Times Network English Entertainment Cluster VP marketing Anup Vishwanathan said, “For Chef, which is a great family-fun film set around the love for food, we have created a very special Romedy Trail contest that takes Chef and Romedy Now’s awareness into iconic food hotspots in three cities. Romedy Now is promoting the premiere across multiple platforms to ensure greater amplification.”

Romedy Now has also partnered with The Lalit Food truck in Delhi & Bangalore, Eggjactly in Gurgaon & Cafe Coffee Day outlets across Mumbai, Delhi and Bangalore for ‘Chef inspired meals’.