WASHINGTON: Microsoft Corp. has announced that Time Warner Cable plans to perform a trial of the Microsoft® TV Interactive Programme Guide (IPG) software in Beaumont, Texas.
A medianet release quotes Microsoft CEO Steve Ballmer as having made the announcement at CTAM Summit 03, the Cable & Telecommunications Association for Marketing’s conference taking place on 23 July in Seattle. Microsoft TV is a family of standards-based client and server software products and related developer tools that help network operators create digital TV services
The release says that Time Warner Cable intends to perform a trial of Microsoft TV IPG in Beaumont using Motorola DCT2000 set-tops. Time Warner Cable claims to have approximately 100,000 subscribers in the area.
Microsoft TV IPG is a fast, easy-to-use guide that brings together television, pay-per-view (PPV) features, video-on-demand (VOD) listings and other services in one integrated experience, points out the release. Microsoft TV IPG is validated for Motorola’s DCT1000, DCT1700 and DCT2000 series set-top boxes.
"We’re extremely pleased to be working with Time Warner Cable - one of the leading cable operators in the United States and one of the most innovative in providing new digital cable services like VOD to its subscribers - and helping its customers realize the potential of digital cable with Microsoft TV IPG," Moshe Lichtman, corporate vice president of the Microsoft TV Division, was quoted as saying.
Lichtman adds: "We look forward to working with Time Warner Cable to enhance the television experience for its subscribers by enabling a simple, fast and entertaining way to navigate the hundreds of channels and the new premium services."
Microsoft TV enables the delivery of new services such as VOD, on-demand storefronts, interactive programme guides, managed content services, digital video recording, enhanced programming, e-mail, instant messaging and more, across a full range of set-top boxes and TV devices.