MUMBAI: In a bid to expand its services in a highly competitive environment, the Atul Saraf led ABS Group has lined up a spree of developments. The company, which is all set to launch its MPEG 4 headend, is now strengthening its value added services (VAS) offering.

ABS has entered into an agreement with telecom giant BSNL. As part of this, BSNL’s 10 million broadband subscribers can access the VAS and movies-on-demand services of ABS through its portal www.absplay.in.

“We are working on setting up the servers in the BSNL premise for our value added services,” ABS CMD Atul B Saraf tells Indiantelevision.com.

The portal will go live in August, 2015 after which BSNL broadband subscribers can access the library that contains more than 1000 movies, 60,000 songs and videos and approximately 70-80 web channels. “It is a subscription based model. There will be a revenue share between BSNL and us,” informs Saraf.  

The content will range from Bollywood, Hollywood, Tollywood, regional, sports, devotional, comedy, horror, action to music, short length videos and full length videos. While refraining to divulge the pricing of the content, Saraf says, “It will be in a very cost effective manner.”

Close to 25 per cent of the catalogue has been purchased by ABS, while 75 per cent of the content will be on revenue sharing basis with content creators. “We have bought content from both national and international content providers. We will have a revenue share with them,” he informs.

“We saw a gap in the VAS space and so tried to tap into it. This is part of our new revenue generating launches,” says Saraf.