MUMBAI: CNN International Commercial has made a new appointment in the Asia Pacific region, boosting its advertising sales team.

Shradha Nair joins the CNN ad sales team and will be responsible for developing, maintaining and increasing CNN’s commercial opportunities in the Singapore market.

Nair has eight years of sales experience across industries including broadcast, recruitment and sports. Prior to joining CNN, she was part of Fox Sports’ regional advertising sales, partnerships and content team and was based in Singapore.

Nair will report to CNN International sales director Southeast Asia Stacey Rabsatt. Her appointment takes effect immediately.