NEW DELHI: Media baron Subhash Chandra crossed another milestone today. The information & broadcasting ministry today cleared his Essel group's letter of intent to operate a DTH service in the country. A formal communication to this effect is expected to follow today or tommorrow.
The DTH project is being implemented by the Subhash Chandra-owned Zee Telefilms' cable arm Siti Cable, while the licence holder for uplinking and turning around TV channels (in case of HITS) is another group company, ASC Enterprises, which is also separately implementing India's first private sector satellite project called Agrani. Zee Telefilms is an Essel Group enterprise. 
The Essel group is believed to be on the look out for a brandname under which the DTH service is to be marketed in India. 
In a related development, Siticable will hold a demonstration of the various features of its Conax set top boxes in Delhi on 30 July.