MUMBAI: As has been seen with strong content films, a huge word of mouth buzz pushed Masaan ticket sales to double up by Saturday, 25 July afternoon in all the metros.

The superlative reviews of the film have piqued the interest of cine-goers, which has in turn translated into box office sales.

In spite of facing huge competition from big blockbusters like Bajrangi Bhaijaan and Bahubali, and less number of shows, the film has managed to stand on its own and was playing house full by Saturday noon at most screens in the metros. The small towns though still are warming up to this film, but the producers feel that the Masaan promotions in the small towns will also pay and sales will be stable throughout the week.

The film, which has opened in around 250 screens in the country, is looking stable to go in the second week with more shows.

Drishyam Films’ Manish Mundra said, “Excellent reviews coupled with very strong word of mouth has resulted in full house in all most all major multiplexes in urban centers on Saturday. We are confident that Masaan will sustain in theatres for good number of weeks making it also a success at the box office along with being critical acclaimed.”

Phantom Films’ Vikramaditya Motwane added, "The strong word of mouth and the super reviews have added to the buzz around the film, and the ticket sales have gone up by almost double on Sat. This reinstates our belief in good content and we hope the audience will keep spreading the appreciation and we will have a good weekday tickets' sales too."